Cold hard facts
Here’s some interesting ones: 84% of the 500+ companies we surveyed are planning on expanding to new markets this year. One thing 8 out of 10 of them agree on is that localization will play a critical part.
A lot of respondents had negative localization experiences in the past. They told us the reasons why - a lot of it boils down to process.
A few surprises
54% of companies indicate they do all localization internally, which not only includes language translation but also implementing changes in their product, collateral, marketing, and website.
About Dimensional Research®️
Dimensional Research®️ provides practical market research to help technology companies make their customers more successful. Their researchers are experts in the people, processes, and technology of corporate IT. They partner with clients to deliver actionable information that reduces risks, increases customer satisfaction, and grows the business.